Ugadi is a festival of the Telugu-speaking populace in the states of South India. Ugadi is celebrated to welcome the Telugu New Year which ushers in a season of freshness and brightness before the colors of Holi entirely fade away. Nature brims with sprightliness when red flowers blossom and mango buds bloom heralding the arrival of New Year for South Indians. The festive ceremonies of Ugadi are observed in harmony with the joy and beauty of nature to mark the beginning of growth, affluence and prosperity for everyone.
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